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Shopper marketing trends for 2016 | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in December
By Jason Dubroy

As the final weeks of 2015 draw to a close, we reflect on a pretty tumultuous year. Retailers and manufacturers both saw very real periods of economic uncertainty, continued consolidation, narrowed innovation pipelines, increased funding pressures and continued pressure on (or by) private label.

http://strategyonline.ca/2015/12/16/shopper-marketing-trends-for-2016/
 

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